Campaign Management

Great marketing campaigns can be challenging, especially if they involve several vendors. The only way to launch an effective marketing program is to bring everything together with flawless management and execution. With Baesman Response Marketing you have the advantage of working with a single source, eliminating the hassle of dealing with an array of vendors. From customer profiling through web to print tools, you can rest assured that Baesman will leave you with fewer headaches.

	Customer Modeling and Profiling Baesman uses more than just the traditional RFM analysis. Our profiling and modeling tools enable you to better understand your current customers. Our analytics probe your customer base and create a profile of your best customers then model them to find more customers like them. Reduce your mailing cost by eliminating recipients unlikely to respond and communicate to customers with the most potential.
	Creative Services What look will perform for your company? Loud and cheap? Classy and upscale? Earthy or patriotic? Your creative campaigns should be tailored to your audience, your message, and your brand. Our creative team has been working with national consumer campaigns for years, incorporating new techniques that can increase response rates significantly. We deliver creative strategy for print and direct mail, as well as interactive services and websites.
	Marketing Strategy/Concept Development We know what it takes to get customers to respond and how to turn prospects into customers. It involves data, research, strategy, and technology. Our team of marketing experts and strategists get into the minds of customers to learn what they really want and when they want it. Our solutions are customized to your business, helping to grow your customer base and your profitability. Why reinvent the wheel every time you want to create a direct marketing campaign? Do what is proven to work. Using automated trigger-based marketing, your customer will get the exact offer, at the right time, through the appropriate channel. Triggers can be based on purchase behavior, responses, or other actions, helping to turn your prospects into customers and your customers into raving fans.
	Brand-onDemand Utilizing our web-based system, your staff can now create, proof, and mail customized marketing collateral from their desktop. Brand-onDemand gives you the ability to manage printing from even the most remote locations, by offering scalable print management with online ordering and variable data capabilities. It’s a whole new way of thinking and it is revolutionizing the way companies communicate.

Database Development | Campaign Management
Multi-Channel Message Delivery | Response Tracking & Analysis
Print Production Services

Our Core Services:

>	Database Development
>	Campaign Management
	Customer Profiling & Modeling
	Creative Services (Design & Copywriting)
	Marketing Strategy/Concept Development
	Brand On-Demand (Web to Print)
>	Multi-channel Message Delivery
>	Response Tracking & Analysis
>	Print Production Services