Database Development

The key to knowing the who, what, when, where and why of your customers is quality data. Using the 40/40/20 rule, data is responsible for 40% of the success of your marketing program. Baesman offers a suite of data services including database hosting, data processing, data hygiene, list brokerage, and data enhancement. Our data technology can give you the power to change your business to a customer-centric organization that thrives on customer satisfaction.

	Database Hosting One of the biggest issues for companies investigating database marketing is the infrastructure to drive it. Baesman Response Marketing offers complete database solutions, allowing you to reduce the pain of developing your own database and eliminate the worry of managing it. We will work with you to create a system that will harness your information, increase your profitability and provide room for growth.
	Data Processing Having workable data is critical for your marketing programs. Virtually every marketing initiative that includes direct mail and e-mail blasts requires data processing ranging from simple file conversion to combining several elements of information into an automated process. Baesman has a team of experts that understand the value of your data and have the ability to streamline your information, maximizing your productivity. We are able to handle virtually every type of file and make it work for any project.
	Data Hygiene Don’t waste money sending direct mail and e-mail to the wrong address, to the deceased, or to people who ‘live’ at Mail Boxes Etc. Data hygiene can save you thousands of dollars on your communication efforts by eliminating incorrect and outdated information and replacing it with current data. By matching your data against national databases we can reduce the possibility of incorrect information as well as preventing duplicate mailings to the same person.
	List Brokerage If you need a larger audience to distribute your message, Baesman’s list brokerage can provide you with the relevant data you need to sell your product or service. Using our strategic partners, we have access to data ranging from A to Z and everything in between.
	Data Enhancement For those looking to expand their marketing database with more information about their customers and prospects, Baesman’s data enhancement services can help you identify new attributes, and use those attributes to craft a more relevant message.
	Customer Modeling and Profiling Baesman uses more than just the traditional RFM analysis. Our profiling and modeling tools enable you to better understand your current customers. We probe your customer base and create a profile of your best customers, then create a model to find more like them. This will ultimately reduce your mailing costs by eliminating targets who are unlikely to respond, and allow you to target those with the most potential.

Database Development | Campaign Management
Multi-Channel Message Delivery | Response Tracking & Analysis
Print Production Services