Four Direct Marketing Programs
You Should Be Doing

Loyalty and Retention
Retaining loyal customers is more than just sending out a few coupons every so often. Our loyalty and retention programs not only increase the lifetime value of your customers, but allow you to harness your customer information and develop programs to keep them coming back. Baesman’s retention strategy extends beyond print and direct mail. Using synchronized multi-channel vehicles, we develop automated marketing programs that enable maximum customer interaction.

Cross Sell and Up-sell
Cross selling and up-selling your customers can significantly increase your bottom line. These simple techniques can add 5-20% percent to your average order value and can be implemented in almost any market. Using historical and personal data about the customer, we can create a profile that is combined with predictive analytics to create relevant, high impact offers for each customer.

Win Back
A lost customer is not a lost cause. With many companies losing 20-40% of their customers per year, it is imperative to create strategies not only for acquisition, but for win back as well. Using your customer database, Baesman can analyze which customers have become dormant, then create and execute an effective plan to bring them back.

Acquisition
Baesman Response Marketing offers some of the most powerful tools and strategies in the industry to acquire new customers. Using your current customer data, we analyze your ideal customer, and discover why they do business with you. Then we exploit those unique attributes to develop measurable acquisition programs guaranteed to find more customers like them.