Communicating with your customers through a single channel is no longer effective. Customers have become more dynamic and desire more interaction and so must your messages. Cross-channel marketing is the most powerful form of communication. Imagine taking a single direct mail piece and developing it into an interactive response tool for the web and e-mail. You can do this and more with Baesman Response Marketing. Best of all you won’t have to worry about dealing with multiple vendors; it can all be done with one source under one roof.
| Personalized, Variable-Data Direct Mail Personalizing direct mail, offering relevant products and information, is the best way to communicate with customers. Whether it’s versioning, black and white laser, or full color digital, you can now speak to your customers on a whole new level through print. Baesman has state-of-the-art technology to produce personalized mail that can significantly increase your response rates and present more opportunities for a long-term relationship with your customers. |
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| E-mail Blasts Use your database to automatically trigger e-mail offers based on purchase behavior or other actions. E-mail marketing offers unique communication with your customers with a minimal investment. Companies adding e-mail marketing to their mix increase response rates and strengthen customer relationships. Our technology allows us to track and monitor the click-through rate of visitors allowing us to capture additional information about your prospects and customers. |
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| Web Surveys Tracking website traffic and transactions is great for analyzing customer activity. However, these logs don’t provide insight into what drives customer behavior. Our web survey technology allows companies to easily see how customers feel about their product or service. Surveys can be deployed across several industries such as consumer, business to business, and education. This information is vital in efforts to move towards a customer-centric company. |
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| Search Engine Optimization Increase your web visitors and improve your search engine ranking with our search engine optimization. This is more than just adding keywords and META tags to the site. Baesman can significantly increase your presence on search engines like Google, MSN, and Yahoo with an in-depth analysis of your site. |
Database Development | Campaign Management
Multi-Channel Message Delivery | Response Tracking & Analysis
Print Production Services
| Database Development | |
| Campaign Management | |
| > | Multi-channel Message Delivery |
| Personalized, Variable-Data Direct Mail | |
| E-mail Blasts | |
| Web Surveys | |
| Search Engine Optimization | |
| > | Response Tracking & Analysis |
| > | Print Production Services |