Response Tracking and Analysis

If it’s not measurable then it’s not meaningful. Response tracking and analysis are essential to any company’s marketing efforts. With our knowledgeable team, we can develop dynamic tracking methods using e-mail, personalized websites, and direct mail. From automated reporting to response analysis, we have the know-how and the technology to provide you with strategic insight to your results.

	Customized and Automated Reporting Baesman Response Marketing uses specialized online reporting tools to track mail, analyze response rates, and report other customer metrics. New technology saves you time and gives you a quick visual reference of the campaign response, allowing you to make quick changes to your program.
	Planet Code Baesman Response Marketing can add an additional tracking barcode to your direct mail piece, providing you with real-time reports on the delivery of your mail from the initial drop to the final delivery. With standard mail delivery dates ranging from three days to three weeks, it may be a valuable tool for campaign coordination and staff management. >>more
	Automated Tracking Tools Tracking customer interaction on e-mail, websites, and direct mail is critical to an effective marketing strategy. It provides tremendous insight into how your customers think and what information they find valuable. We implement tools like PURLs (Personalized URLs) and microsites to track interactions, report on them, and integrate them into the overall strategy.
	Market Testing Test your offer. Test your creative. Test your audience. A/B split marketing tests or hi-tech MVT testing are one of the best ways to measure and refine a campaign. Our team of strategists can develop control groups for selected targets, providing you with analysis for your program. Using this information, we zero in on the right message for the right target, to further increase response rates and profitability.

Database Development | Campaign Management
Multi-Channel Message Delivery | Response Tracking & Analysis
Print Production Services